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The Enhancement Trap

posted 3/30/2008 11:38:49 AM |
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  Injuneer

In case you haven’t noticed or you have been sold on the swan song of “enhancements”, it’s a marketing trend that we are particularly susceptible to. Today the “enhancement drinks” are the big sellers, even more than bottled water. One particular brand now advertises that you should drink ½ the can at a sitting … like any teenager will be able to resist that challenge! There are several problems with these products, not the least of which is this business of claiming herbal ingredients. One particular brand uses a herbal ingredient that has the potential of causing severe renal failure. Not much healthy in that approach! Wasn’t it enough that we were duped into believing that water that comes in a PVC container was somehow “better” for us? Costing more than a gallon of gasoline, in a container that when being overheated (you don’t believe they put that stuff in air conditioned warehouses, do you???) leaches palates into the water and off-gasses plasticizers from the moment the bottle is molded. Oh yes, and don’t forget that bottled water is in NO WAY regulated so there are no standards like that which comes out of your kitchen faucet. If you’ve ever been in one of these magical bottled-water production plants, you can help but envy how the main water service is directly connected to the bottling equipment … with a very simple set of filters in line that you could duplicate at your local hardware store for roughly $100. My, my, my, for such highly educated people, at the top of the food chain, with the most developed cranial contents, we certainly do some dumb things, eh?

Certainly all you gentlemen are finding yourself bombarded with the tons of emails that boast supreme male enhancement promising to double or triple your current “size”, all in order to please the ladies. Now fellows, I can only speak for myself here, but the idea of that kind of enhancement brings about concerns that I might soon need a garden hose reel in order to cope with all this enhancement. And ladies, those beautiful Ta-Ta enhancements that you all scream for, turning you into not much more than a duplicate for a computer chip … have you thought about what those things are going to look like when you are 90? Beside the fact that you’ll be the single greatest contributing factor to sudden cardiac arrest at the old-folks home, how on earth are you going to carry those things around when you are having to use a walker? Maybe some wise person could come up with an adjustable model using air, water or something that could be modified as needed??? Maybe not air, after all a blow out could also boost that cardiac arrest rate … rather suddenly.

The fact is that we are as gullible as can be. We are constantly sold on the idea that we are somehow flawed, not good enough, could be better, only pluck down your $19.95 and you’ll get the newest Ronco super-duper enhancer, guaranteed to do everything including lose weight (yes, that $19.95 you gave up did slightly reduce your weight).

I wonder just how much money is wasted each year on these foolish attempts at personal perfection? I wonder how many people failed to appreciate their friends, mates, buddies, etc. just for who they are rather than what we want them to be. We preach the value of diversity, yet we fail to recognize it for what it really is … the simple acceptance and appreciation for other human beings with all their marvels, their flaws, their individual traits that make them what they are …. Human.

We all seem to miss the single most important enhancement that would benefit us all, easily obtainable, requiring only a bit of personal effort. Exercise for the body & brain. Just that simple. Getting out there and walking every day and taking the time to read the newspaper. Keeping both active is the greatest and most valuable enhancement that we all seem to shun, but would benefit by.

Now, if you’ll excuse me, I’m headed out the door and walking down the street to pick up the Sunday paper … hmmmm, killing two birds with one stone. Gotta love that!

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Blogs by Injuneer:
Tornado Alley
What’s Your Future?
How To Build A Monster
My Dreams
Papers, your papers please
The Reminder
Just One of Those Tiny Little ….
Temptations
Book Two
Writing Your Epitaph
Are You Being Served?
So What?
The Enhancement Trap
Your Last Supper
Your Quality of Life
To The Congress ...
A National Discussion
Graduation Day
Great Men Are Seldom Good Men
Fixing a Housing Crises
RIP Hillary, The Adventurer
“Pressing” the Point
The Debate
Life, as an Idiot
And Then There Were Two . . .


Comments:
beachgoer362

Mar 30 @ 11:58AM  
All so true.
redtigr

Mar 30 @ 12:10PM  
I love your blog, and I so identify with your scorn of "the easy way."

It doesn't exist, folks!!

I refuse to buy enhanced water. I don't even believe in it!

This: this I believe..
the simple acceptance and appreciation for other human beings with all their marvels, their flaws, their individual traits that make them what they are …. Human.
Kentuck

Mar 30 @ 1:24PM  
Injuneer: Just one great Blog. Unfortunately, for todays people it goes in the eyes and by passes the brain. Although, we are suppose to be one of the best educated countries in the world and we are, but the education is in Teaching social studies, socology, business, and all the non logic courses.
Have you ever heard the phrase--engineers just do not make sence or I cannot understand what he is saying. The simple truth is there is no logic to their way of thinking when it comes to mechanical or chemical items.

Yes, for 100 bucks you can buy--not build (you could) a water purifier. Add a little juice from the shelf and get what ever flavor you want. Cost about 10 cents a bottle. Plus to build one burns the best filters during a cook out---not the best-but better than the store.
jelltex

Mar 30 @ 6:10PM  
If you like this blog, then please try to read No Logo by Naomi Klein. It will change the way you shop and live.

Great blog Al!

Kudo
JimNastics

Mar 30 @ 7:54PM  
K 2 U
How about all the caffeine crammed drinks ?
Yeah, they're real healthy.
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The Enhancement Trap